Buzzwords For 2010: Which Words Will Catch On Next Year?

Last year, JWT trendspotter Ann Mack predicted a number of words she expected to enter the 2009 lexicon -- and some were more successful than others. Among them: Bamelot, pregnorexia, green-collar class, and outliers.

But we think her trend-forecasting acumen was most affirmed by another of her predictions from last year, recessionista, a term that's become nearly ubiquitous in advertising copy.

This year, as part of JWT's end-of-year Trend Report, Mack's delivered a new list of buzzwords to look for in 2010.

Which terms will make their way into wider use? Check out the list and vote for your favorite -- or suggest your own buzzwords by clicking Participate below:

 

Share Your Own Buzzwords For 2010

Like the JWT 2010 buzzword list? Hate it? Submit your own 2010 buzzwords to HuffPost. Write up a short description of why you think the word will catch on, and upload a picture (optional).

201(k)

After a bumpy year for 401(k) portfolios that saw many lose large chunks of their retirement savings, some are dryly calling the pension accounts "201(k)" plans. But a report last month offered surprisingly upbeat news: on average, 401(k) account balances actually increased by 13% in 2009.

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Comments

[VerdantCasey]

03:47 PM on 12/14/2009

Green collar's more than a buzz word. It's catching on because it's a real grass roots movement to change the nation's attitudes about energy and climate change. If you’re interested in alternative energies and going green, check out http://www.greencollareconomy.com. It has hundreds of case studies on emerging green technology. It's also the largest b2b green directory on the web

[invest in jobs]

01:52 PM on 12/14/2009

Great country we live in... the only ones who benefit from economic % stock market growth are the top 1-3% of earners. Middle & lower class are stuck with stagnant wages, surging gas & food prices, no retirement, and no job security (if they are lucky enough to have jobs).

hat tip to http://fianceopinionss.blogspot.com
How long can this trend of inequality continue? Sadly, forever. Even with Obama nothing can be done.

[DonRoberto]

01:13 PM on 12/14/2009

Try these:

HYPNOCRITE
n. - An elected official caught in a morally or criminally compromising position who seeks to maintain the support of his base thru continual attacks on his opponents. (Example: Senator John Ensign)

DENIHILIST
n. - A person whose fatalistic philosophy is abetted by a complete and utter denial of his own responsibility. (Example: Rod Blagojevich)

AMERICAN TOURETTESER
n. - A person who falsely attributes his rudeness, bad manners, or lack of civility to his personal patriotism. (Example: Representative Joe Wilson)

[mrmikes]

11:47 AM on 12/14/2009

That would be 2.01k.

[ongomania]

11:21 AM on 12/14/2009

Here are a few suggestions:

alibiography (Palin)
ReThuggery (ReThugs)

[lazercat2008]

11:16 AM on 12/14/2009

Next time, do us a favor and let all the banks collapse.

[mrspiffy]

11:00 AM on 12/14/2009

They forgot "Great Depression v2.0"
http://yieldpig.blogspot.com/

[GibsonSG]

10:29 AM on 12/14/2009

I would like to know who's 401k went up and what investments they were making? Mine is down 15% and I could use some advice.

[learntofly]

10:23 AM on 12/14/2009

How about buzzkill? I h ate buzzwords!