Last year, JWT trendspotter Ann Mack predicted a number of words she expected to enter the 2009 lexicon -- and some were more successful than others. Among them: Bamelot, pregnorexia, green-collar class, and outliers.
But we think her trend-forecasting acumen was most affirmed by another of her predictions from last year, recessionista, a term that's become nearly ubiquitous in advertising copy.
This year, as part of JWT's end-of-year Trend Report, Mack's delivered a new list of buzzwords to look for in 2010.
Which terms will make their way into wider use? Check out the list and vote for your favorite -- or suggest your own buzzwords by clicking Participate below: