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Starbucks Sells A Lifestyle, Says New Book

First Posted: 03/18/10 06:12 AM ET Updated: 05/25/11 04:05 PM ET

Starbucks

San Jose Mercury News:

In the book, the UNC-Chapel Hill graduate explains how Starbucks became a Wall Street favorite by making its customers feel environmentally aware, upwardly mobile, connected and cool by welcoming us, by name, into their clean, urban-chic stores, pumping hip music, and selling us (some) fair-trade coffee in cups made of 60 percent recycled materials.

Read the whole story: San Jose Mercury News

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Filed by Jessie Kunhardt  |