AT&T Drops Tiger Woods Sponsorship

The Wall Street Journal reports that AT&T is ending its sponsorship of Tiger Woods. According to the article, "AT&T's logo appeared on Mr. Woods' golf bag, and has been the title sponsor of a PGA event in July with Mr. Woods as the host."

AT&T is not alone in reevaluating its relationship with Woods. Accenture is another company to drop Woods as a sponsor in light of his long list of alleged mistresses. Meanwhile, one study estimated that Woods has caused $12 billion worth of damage. Among other companies that have apparently shied away from Woods are Gatorade, which discontinued its Tiger Focus drink (although it claims the decision had been made prior to the golfer's scandal) and Gillette, which said it will limit Woods' role in the company's marketing. Tag Heuer, on the other hand, has prominently backed Woods, featuring a graphic on its web site saying the company "stands with" the golfer.

Women linked to Tiger Woods:

• Playboy model Loredana Jolie.
• 40-something "cougar" Theresa Rogers: picture.
• NSFW pictures of porn star Joslyn James.
• NSFW pictures of porn star Holly Sampson.
• Mindy Lawton, who claims Woods is "very well endowed."
• Pictures of Jamie Jungers, alleged Tiger Woods mistress.
• The latest Jaimee Grubbs pictures.
• Photo and video of another alleged mistress, Kalika Moquin.
• More pictures of Jaimee Grubbs.
• Pictures of Rachel Uchitel.
• Additional pictures of Uchitel.
• Cori Rist, Woods' sixth alleged mistress.

• Pictures of Woods' ex-girlfriend, Joanna Jagoda.
• Pictures of Woods' wife, Elin Nordegren.
• Text messages Tiger Woods allegedly sent Jaimee Grubbs.
• The voicemail Woods allegedly left Grubbs.
• Photographs of the storied clients that Rachel Uchitel's attorney has represented over the years.

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Comments

[roselinke]

03:25 PM on 01/04/2010

there's a great article over at the branding blog 'on the button' which explains where tiger's various sponsors stand. worth a read: http://onthebutton.wordpress.com/2009/12/28/tiger-woods-sponsor-spiral/

[thecanadian]

09:55 PM on 01/03/2010

And ..........If that is the case - TIME to drop AT&T! Bye Bye

[tuberider]

12:19 PM on 01/03/2010

Please take your name off your answering machine personna non grata!

[jcranman]

09:26 AM on 01/03/2010

Ya, Luke Wilson is much more the ATT role model type; a total goof

[CaliTLC]

02:57 AM on 01/03/2010

Guess Tiger won't be rejoining the PGA tour before the Accenture and AT&T tournaments. That means they'll be losing $$ on television advertising. No doubt they'll be reading the ratings of the tour events that are before theirs. But, when Tiger returns, the ratings will be enormous. Can't wait.

[my obama]

02:16 AM on 01/03/2010

hat tip to http://iamned-website.blogspot.com/

[LittleMittens]

06:16 PM on 01/02/2010

It figures Tag Hauer won't drop him. Most of the guys I know who wear tag watches are cheaters. Fits the image...

[Shake-A-Spear]

02:48 PM on 01/02/2010

How about ...

AT&T HANGS UP ON TIGER WODDS

[AZreb]

08:12 AM on 01/02/2010

Okay - so some sponsors have dropped Woods. What about the companies that use CONVICTED FELONS in the NFL as spokespersons? Woods has not been convicted of a felony - has not served time in a prison - has not killed anyone.

I look at the senators and representatives and governors, even evangelical preachers with large followings, who have committed adultery and are still in their jobs with donors, supporters - so evidently it isn't a big deal for them.

In a year or so when Woods comes back to golf, these sponsors who are so eager to distance themselves from him will more than likely be begging him to endorse their products. I hope to heck he remembers the ones who stood by him and ignores those who didn't.

[jemiltd]

09:24 PM on 01/01/2010

Sooo....does this mean that I won't see any AT&T commercials on Two and a Half Men #in2010?

[CaliTLC]

02:53 AM on 01/03/2010

Good question.

[JessWonderin]

06:46 PM on 01/01/2010

Seems AT&T is like their service . . . drops you when you need'm . . . .

I expected Accenture to fold . . . they are the same ethically challenged company that "certified" ENRON as a well managed and financially sound company while it was a Ponzi scheme pillaging ratepayers, stockholders AN taxpayers . . .

Hopefully Nike will respect the TALENT they support and ignore the hypocrisy of the yapping "righteous" . . .

[Gmoney1]

05:07 PM on 01/01/2010

so he messed up - he's not asking anybody for anything - he left - leave him alone - every time a sponsor drops him you people are going to complain about him - get over it -

[willtij]

03:43 PM on 01/01/2010

Nike need to follow the example

[overcat]

04:13 PM on 01/01/2010

That relationship is far more complex than a simple sponsorship. It'll take way more than marital infidelity on Woods part to get Nike to part ways with him.

[janedoe31]

02:54 PM on 01/01/2010

I am boggled that these companies think the public is that simple that they will stop buying their product just because of personal indiscretions. I am also boggled that the public would be that simple as to buy or not buy a product based on whose endorsing it. Who cares ....it doesn't change the quality of the product. Now, if it was Paul Bernardo, Bernie Madoff, Idi Amin promoting products....it would be a totally different scenerio. Tiger is not a criminal, ...he's a #who.re

[overcat]

04:09 PM on 01/01/2010

Though just the thought of Idi Amin in a cornflakes ad is pure comedy gold.

[Brian Ross]

02:20 PM on 01/01/2010

Tiger Woods would also have trouble with AT&T's old slogan: "Reach out and Touch Someone" #humor #tigerwoods