BOOKS

Children's Book Publishers Are Playing It Safe In 2010

03/18/2010 05:12 am 05:12:02 | Updated May 25, 2011

The outlook for the children's market this year will be cautious, low risk and very traditional -- despite publishers saying 2009 performed better than expected. The end of year collapse of Borders in particular has contributed to "setting the tone" for 2010, according to Stephanie Barton, managing director of Penguin Children's Books.

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