03/18/2010 05:12 am ET | Updated May 25, 2011

Mike Leach Swift Boated? Spaeth Communications CEO Speaks

Last Friday I reported the same firm that oversaw the p.r. campaign of the Swift Boat veterans against John Kerry in 2004 was also advising Craig James in his public complaint to the Texas Tech administration about the disciplinary methods of Red Raiders football coach Mike Leach.

Today I talked to the Founder of Spaeth Communications Merrie Spaeth about the company's specific role with the James family.

Spaeth told me that she was initially contacted by Craig James before he went public with his complaints about Leach after a third party recommended the firm to the ESPN announcer.

Read more on SportsByBrooks