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Is 3/50 The New 350?

First Posted: 03/20/10 06:12 AM ET Updated: 05/25/11 04:15 PM ET

Mother Nature Network:

About a year after the launch of McKibben's 350.org, one local retailer in Minneapolis named Cinda Baxter saw an Oprah show which encouraged a moratorium on shopping to help the environment. She realized then she had to create a campaign that reframed the issue of consumerism entirely -- it's not shopping itself that's killing the planet. It's HOW people are shopping.

Read the whole story: Mother Nature Network

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Filed by Katherine Goldstein  |