As business school students at University of California Berkeley, Kristin Richmond and Kirsten Tobey saw that more and more national concern was being turned to what kids ate for lunch at school.
Their graduate studies led them to found Revolution Foods Inc., which is attempting to help the government and school administrators curb the nation's rising childhood obesity rates through research and partnerships, the New York Times reports.
"The teachers [interviewed] said they were embarrassed," Ms. Tobey said. "They were teaching about nutrition in their classrooms and then the kids were going into the lunch room and saying, 'Why are you serving me this?' "
So Revolution Foods adopted higher standards than the government requires for school meal programs. The meals are prepared fresh daily and feature foods free of artificial preservatives, colors, flavors and sweeteners. Every lunch includes fresh fruit and vegetables.
Read the full story at the New York Times.