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GOP Rebuttal: McDonnell Changes Optics, Plays It Safe

First Posted: 03/29/10 06:12 AM ET Updated: 05/25/11 04:20 PM ET

Obama Gop Reaction

The State of the Union rebuttal is one of the lousiest gigs in all of politics. Until my colleague Sam Stein reminded me that Virginia Senator Jim Webb had done a halfway decent job with his in 2007, I couldn't think of a single one that was at all well-executed.

The last time a Virginia governor was tasked with the rebuttal, it was Tim Kaine, and the big takeaway was that the DNC was going to have to add a line item for eyebrow wrangling into their operational budget. And eleven months ago, Louisiana Governor Bobby Jindal turned in a "Kenneth from 30 Rock, Down with volcano monitoring" performance that earned him the cover of Career Suicide Quarterly.

But, like I said, it's a tough and thankless gig, one that usually falls to someone with an emerging political profile, who's subsequently left stranded alone in a room with a camera pointed at them, bereft of the ceremonial pomp of the State of the Union. And let's face it: it's never a real rebuttal. The opposition party doesn't really have the time to get into a whole lot of specific counterproposals and refutations. Typically, it's a mix of generic opposition, laced with party platform cliches.

Tonight, the rebuttal duties fell to newly-elected Virginia Governor Bob McDonnell, and -- as many observers have already noted -- he was armed with a pretty good plan to overcome the limitations of the gig. Rather than orate alone in front of a camera, McDonnell took refuge in the Virginia House of Delegates Chamber, and performed in front of an audience that wrapped around to the rear of his perch. It was a bit of stagecraft borrowed right from the Obama campaign, and it vastly improved the optics of the delivery.

And McDonnell even had one advantage Obama didn't have. Where Obama had to deliver his speech in front of both Republicans and Democrats, the chamber was filled not with the actual Virginia House of Delegates, but with about 300 hand-picked McDonnell supporters, eager to provide encouraging applause.

I wonder if the Virginia House of Delegates Chamber can be rented out for Bar Mitzvahs and Oscar Night parties? This is just something I'm going to have to check on. Nevertheless, the decision to inject a little bit of stagecraft into the rebuttal ended up being a wise choice, one that I imagine will become standard, going forward.

From there, McDonnell basically decided that he was not going to do anything else that might damage his career, by launching into a speech that could best be described in three words: safe, safe, and safe.

McDonnell began with a shout-out to Thomas Jefferson, praise for the president, and a self-deprecating joke (tame to the point of tranquilization) about how his sons were hoping he'd be quick, so that they could watch SportsCenter.

From there flowed a river of standard-issue bromides. More jobs would be nice. More taxes would be doubleplusungood. Obama's spending freeze proposal was "a laudable step, but a small one." The "excessive growth of government threatens our very liberty and prosperity." Health care bills should have fewer pages than the Twilight series. And if you want to know more, be sure to hit up the GOP and the RNC on Twitter and Facebook, and Friendster...are you still using Friendster? No? Okay, then forget about it.

We'll probably never be asked to consider the inherent conflict of this statement of McDonnell's:

"Today, the federal government is simply trying to do too much."

As Matt Yglesias pointed out earlier today:

At any rate, a conservative state-level politician in Virginia talking about national politics more-or-less has to engage in massive hypocrisy. The economic engine of Virginia is the DC suburbs, with their prosperity driven by the federal government leviathan that directly and indirectly employs so many Virginians. And yet you can't very well do a Republican SOTU response without sneering at the idea that big government could ever possible bring about prosperity or improve anyone's lives. Naturally, even more predictable than the hypocrisy is the fact that none of the TV pundits on after his speech will note it.

Matt's correct, especially on the matter of this rather obvious observation being entirely lost on the political media.

McDonnell, naturally, offered the standard-issue GOP response to health care reform:

Republicans in Congress have offered legislation to reform healthcare, without shifting Medicaid costs to the states, without cutting Medicare, and without raising your taxes.


We will do that by implementing common sense reforms, like letting families and businesses buy health insurance policies across state lines, and ending frivolous lawsuits against doctors and hospitals that drive up the cost of your healthcare.

Those two ideas fall from the lips of Republican lawmakers like a broken record. But without strongly enforced Federal standards, deregulating the insurance markets in such a way would touch off a "race to the bottom" as insurers set up shop in the states which permitted the most lax consumer standards. And tort reform would lead to a miniscule drop in costs -- as Igor Volsky points out, "Malpractice costs represent less than half of 1% (0.46 percent of total health care expenditures)." But the good news, I guess, is that you can read all about this on Facebook.

The inherent problem of having to rebut a speech you haven't heard yet cropped up in another portion of McDonnell's address, specifically his call to energy independence:

All Americans agree, this nation must become more energy independent and secure.


We are blessed here in America with vast natural resources, and we must use them all.

Advances in technology can unleash more natural gas, nuclear, wind, coal, and alternative energy to lower your utility bills.

Here in Virginia, we have the opportunity to be the first state on the East Coast to explore for and produce oil and natural gas offshore.

But this Administration's policies are delaying offshore production, hindering nuclear energy expansion, and seeking to impose job-killing cap and trade energy taxes.

Now is the time to adopt innovative energy policies that create jobs and lower energy prices.

While Obama professed nominal support for his cap and trade plan, the fact that the President had also enumerated an "all-of-the-above" approach to energy independence sort of stole the wind from McDonnell's sails in advance.

From there, McDonnell expressed agreement with Obama's education policy, agreement with Obama's Afghanistan deployment, and a muted break with the decision to try terrorists in civilian courts. Then there was a shout-out to Scott Brown, a shout-out to Scripture, a generic call for unity, and everyone was free to switch over to SportsCenter.

So: short, safe, packed with bromides, and infused with stagecraft that far outpaced McDonnell's predecessors in SOTU rebuttal. All in all, it's not a piece or oratory from which people will be grabbing significant pull-quotes. But it won't be easily turned into a joke, either. Basically, McDonnell succeeded in showing up, being handsome, avoiding saying anything remotely teabaggy, and offering a generic and presentable face of the GOP to the public. It was nothing too terribly dramatic. But if you've been paying attention to recent special Senate elections, you'll recognize that lately, for the GOP, that's been enough.

[Would you like to follow me on Twitter? Because why not? Also, please send tips to tv@huffingtonpost.com -- learn more about our media monitoring project here.]

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The State of the Union rebuttal is one of the lousiest gigs in all of politics. Until my colleague Sam Stein reminded me that Virginia Senator Jim Webb had done a halfway decent job with his in 2007,...
The State of the Union rebuttal is one of the lousiest gigs in all of politics. Until my colleague Sam Stein reminded me that Virginia Senator Jim Webb had done a halfway decent job with his in 2007,...
 
 
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HUFFPOST SUPER USER
RRundbaken
11:18 PM on 01/29/2010
An amateurish embarrassment. It was laughable that they made it look like a state of the union. This guys been governor for 11 days. And he walks in like he's president. And then fill the room with all loyalists. Obama goes into their midsts to confront them. All they can manage is cheap stagecraft. They are devoid of ideas, they are hypocrites, they are petulant obstructionists. They should be crushed by any political means available.
HUFFPOST SUPER USER
MsYellowDog
03:04 PM on 01/29/2010
I thought Jon Stewart had the best take on McDonnell's appearance and set decorations,by calling him our "white president."
jdrourke
Please don't let my facts deflate your ignorance.
01:31 PM on 01/29/2010
This guy clearly goes to the same hair stylist as John Edwards. Hope his wife is keeping an eye out...

http://jdrourke.wordpress.com/
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24hourrifle
A time comes when silence is betrayal
09:29 AM on 01/29/2010
i have to admit-the GOP has actually made some smart political moves recently....the most clever of all,the strategy of mcdonell and scott brown specifically,to avoid mentioning the fact that they are actually republicans.to actually avoid the very word "republican" over the course of their entire campaigns.
05:54 PM on 01/28/2010
It was like Jindal + a room full of sycophants.

I felt sorry for that African-American woman who was clapping and smiling as if her job depended on it--it probably did.

Repubs should have had McDonnell and John Boehner do the "good cop/bad cop" routine. Boehner could have slapped a waterboard threateningly and snarled in that scary orange glow of his.
AlindaFaye2000
Help the vulnerable amongst us
06:00 PM on 01/28/2010
I'm ashamed Boehner is from Ohio.
mamalisa38
I love you Thomas and I miss you like crazy RIP
09:17 PM on 01/28/2010
I'm ashamed Boehner is from the United States
This user has chosen to opt out of the Badges program
10:20 PM on 01/28/2010
Now you know how the rest of the country felt, watching that Obama speech in Denver.

Fortunately, for Obama, he had 8 years of Bush to run against. Hell, even Al Gore couldn't have messed that up. Kerry, yes. But not Gore. Prolly....
05:22 PM on 01/28/2010
Did anyone else notice the fact that the Republican response to a State of the Union by the nation's first African-American president was given from the Richmond House of Delegates -- once the seat of the Confederacy?

I guess I don't believe in coincidence.
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HUFFPOST SUPER USER
kannita
Don't allow urself to underestimated, marginalized
04:56 PM on 01/28/2010
I felt like I watching another State of the Union. 10 minutes (that's what he told his sons) turned into almost 30 minutes!
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kicksave7
04:53 PM on 01/28/2010
Was Pat Robertson there?
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goodpyr
animated snowdrift
03:20 PM on 01/28/2010
Whatever happened to the last guy that rebutted the SOTU, Booby Jinbottle.
didn't wind up handing out Clearinghouse checks before running off into the swamps?
That doesn't bode well for OldMcDonnell.
BraveWarrior
The truth will set you free, like it or not
04:29 PM on 01/28/2010
Loved the props like the two or three black faces, who showed what a big tent the GOP really is.
AlindaFaye2000
Help the vulnerable amongst us
05:40 PM on 01/28/2010
I just keep thinking about what Bill Clinton said the night he was in Florida with Obama days before the election. Look around and see who has the most diversity. I am not inclined to vote Republican just because they like to parade their token blacks.
HUFFPOST SUPER USER
BlueDog1
"Taking the High Road"
02:03 PM on 01/28/2010
Who..............
01:55 PM on 01/28/2010
Yeah, those were nice optics, there in the room where Jefferson Davis was inaugurated.
04:46 PM on 01/28/2010
Agreed that the optics were different, but just to clairify, I thought (and please anyone out there correct me if I'm wrong) that when Jefferson Davis was officially inagurated as the president of the confederacy, Virginia had not officially secceded yet, and that the inaguration was outside of the Alabama state house (Davis's home state and a state that had already secceded). Again please correct me if I'm wrong.
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Feesister
You've got to give to get back
01:38 PM on 01/28/2010
The Republicans have apparently picked up on Palin's "common sense" solutions regurgitation, but none of them EVER describe what that means. What exactly are they proposing that is a common sense approach to solving these problems? How about some specifics....

I won't hold my breath.
AlindaFaye2000
Help the vulnerable amongst us
05:42 PM on 01/28/2010
They haven't figured that one out yet.
01:05 PM on 01/28/2010
Good to know that the audience was hand-picked, explains why they applauded everything McDonnell says. I kept watching it thinking, "aren't there any Dems in Virginia?!"
01:03 PM on 01/28/2010
To the helmet-haired and closeted:

We salute you !!!
12:51 PM on 01/28/2010
Who were those people in the room? Who is this governer? wtf was he talking about? This thing was so poorly staged, I cannot believe the stupidity of the Republicans! Are they staging him to be comprable to the President? This was just bizzare to me.