04/03/2010 05:12 am ET | Updated May 25, 2011

Pepsi Refresh Project LAUNCHES, Relies On Social Media, Your Feedback For Outreach Projects

The Pepsi Refresh Project formally launched today, utilizing Twitter, Facebook and a Web site to encourage participation.

Jill Beraud, chief marketing officer for PepsiCo, blogged on this Web site recently about the ambition, which she called a project in optimism, determined to help get great ideas of community service off the ground.

She writes that Pepsi will award more than $20 million in grants "to those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."

Pepsi pledged $20 million to the endeavor in November. Shortly thereafter, it announced it will not be placing an ad in the Super Bowl this year.

The New York Times notes that the Pepsi Refresh Project is expected to benefit "local organizations and causes proposed by the public in realms like health, arts and culture, the environment and education."

People can submit ideas and vote on their favorites at