Jill Beraud, chief marketing officer for PepsiCo, blogged on this Web site recently about the ambition, which she called a project in optimism, determined to help get great ideas of community service off the ground.
She writes that Pepsi will award more than $20 million in grants "to those presenting the best ideas to improve the communities we call home and, perhaps, transform the society we call America."
The New York Times notes that the Pepsi Refresh Project is expected to benefit "local organizations and causes proposed by the public in realms like health, arts and culture, the environment and education."
People can submit ideas and vote on their favorites at RefreshEverything.com.
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more