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YouTube Movie Rental Debut 'Hardly A Runaway Success'

04/04/2010 05:12 am ET | Updated May 25, 2011

By the measures of the movie rental market, YouTube's first foray into the business of charging users to stream full length feature films was hardly a runaway success.

YouTube said last month that it would dip its toes into the digital movie rental business with five independent films tied to the Sundance Film Festival. The company said the five films, which were available for 10 days, received a combined 2,684 views.

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