Google Super Bowl Ad VIDEO: 'Parisian Love' Commercial Airs

Google aired a Super Bowl commercial during today's Saints-Colts contest, breaking the company's longstanding opposition to TV and brand advertising. Google CEO Eric Schmidt tweeted yesterday that "someone said 'Hell has indeed frozen over'" after urging his followers to "be sure to watch the ads in the 3rd quarter."

In 2006, Schmidt said that brand advertising is "the last bastion of unaccountable spending in corporate America." The CEO explained the company's decision to air the ad in a blog post tonight:

If you watched the Super Bowl this evening you'll have seen a video from Google called "Parisian Love". In fact you might have watched it before, because it's been on YouTube for over three months. We didn't set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it's had such a positive reaction on YouTube, that we decided to share it with a wider audience.

If you like it too, we hope you'll watch the others. Enjoy.

Scroll down to watch 'Parisian Love.'

WATCH:

Comments

[lenners]

12:58 AM on 02/12/2010

my friends and I made our own spoof on the commercial. We actually had it out before the super bowl even ended!!

http://www.youtube.com/watch?v=o6-B84l9fUg

[leahzero]

05:52 AM on 02/09/2010

The ending made it too cloying and pat for me.

Google can redeem themselves if next year we see the girl searching for divorce lawyers and child support.

[wilray]

03:11 PM on 02/08/2010

Yea, I hear a baby at the end, but I also hear a dog panting or as they say in French chien.

[sempronia]

10:50 AM on 02/08/2010

that struck a nerve.

[rachelva]

09:54 AM on 02/08/2010

How godless am I - when he searched "churches in paris" I thought he was looking for fried chicken!
Nice ad though.

[Cryostatic]

09:20 AM on 02/08/2010

Whatever Google paid for this ad, they got their money's worth.

[Cherybaby66]

02:40 AM on 02/08/2010

This would have been my favorite had that Betty White/Abe Vigoda/Snickers commercial not aired. THAT was hysterical. This one for Google was very touching. Got me a little teary eyed.

[OrangeCountyCat]

02:35 AM on 02/08/2010

This was my favorite.

[113]

01:27 AM on 02/08/2010

this was my 2nd favorite ad of the Superbowl behind the Dodge Charger one

[Cherybaby66]

02:40 AM on 02/08/2010

Oh yes...that one was pretty funny. My husband sat there nodding his head the whole time!

[ojim]

12:33 AM on 02/08/2010

They had to advertise, Microsoft is doing everything it can to destroy them with Bing, given MS' track record of bringing down giants simply with marketing and leverage regardless of product quality, Google couldn't just sit back and watch...

[AbsolutDemocrat]

12:17 AM on 02/08/2010

I thought that was sweet.

[Jafo360]

12:00 AM on 02/08/2010

so...does anyone know what agency did this? Or does google have inhouse marketing for such things? It was a great piece that not only kept my attention, but actually sold the product, rather than merely being an ego-driven flight of fancy...it stood out because it was sentimental rather than a sad attempt at cheap comedy with a logo thrown in at the end...

[NickCatal]

12:24 AM on 02/08/2010

The software used to make it is available for $100 and the music is extremely simple to do... wouldn't shock me if it was done in-house

[Jafo360]

12:32 AM on 02/08/2010

it would be easy to produce, but someone had to come up with the concept, someone had to write the story then translate it to the simplest terms through google searches...all the while, highlighting the features of google...production low, concept high.

[Kip Martin]

11:54 PM on 02/07/2010

very nice!

[SGMD1]

11:49 PM on 02/07/2010

awesome commercial

[indiangovtjobs]

11:25 PM on 02/07/2010

Watch Google Super Bowl Ad 2010 Online

http://www.monkeydollars.net/2010/02/watch-google-super-bowl-ad-2010-online.html