Huffpost Los Angeles

Hollywood Sign Saved: Group Makes Deal To Protect Adjacent Land

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LOS ANGELES

The consortium put the land on the market two years ago for some $22 million.

"The real estate meltdown has brought a number of properties that should never have been developed back onto the market at very favorable prices," Rogers said.

But, he added, "not everything that we're seeing is as iconic as Cahuenga Peak, being the backdrop to the Hollywood sign."

Fox River did not answer a call seeking comment. Real estate agent Ernie Carswell, who had been handling the property, did not return a message.

The Trust for Public Land has already raised about $6 million. Rogers says he's confident it can raise the rest before the option expires in mid-April, although he acknowledged that the same economic forces that were driving down land prices also made fundraising more difficult.

If it succeeds, the group intends to transfer the land to the city of Los Angeles, so it can be incorporated into the adjacent 4,200-acre Griffith Park.

The sage-covered mountaintop property, which begins just beside the sign's "H" and continues west along the Hollywood Hills' scenic ridge, was once owned by movie producer and industrialist Howard Hughes. The property remained undeveloped in the billionaire's trust for decades.

Most hikers and residents assumed the land was part of Griffith Park until Fox River quietly purchased the peak from Hughes' estate in 2002 and had the property zoned into four palatial home sites.

The new owners pitched the sites to well heeled prospective buyers by advertising their 360-degree panoramas of the Los Angeles Basin and the San Fernando Valley.

But city officials and many residents said that building homes on the peak would ruin one of the city's most famous views.

"The city of Los Angeles wants to acquire this land, not only to maintain the view of the Hollywood sign, but also to preserve open space, hiking trails and wildlife corridors for the future health of our great city," Councilman Tom LaBonge, whose district includes Cahuenga Peak, said in a statement.

The money already raised for the land's purchase come from city and state park funds, as well as private donors, including a $1 million contribution from jeweler Tiffany & Co.'s philanthropic foundation.

"The Hollywood Sign ... cannot be separated from its untrammeled setting of hiking trails and wildlife corridors," Tiffany chairman and CEO Michael J. Kowalski said in a statement. "Preserving both means that future generations may gaze on this parkland and know the California frontier before freeways and urbanization."

The Trust plans to kick off the final stage of fundraising at a press conference Thursday in Hollywood, spokesman Tim Ahern said.

The group is seeking permission to cover the Hollywood sign for the occasion with giant lettering that reads "Save the Peak," he said.

If the group fails to raise the final $6 million before April 14, the property will go back for sale on the open market.

"There's always a concern when you have a deadline," Rogers said. "I'm optimistic, but there's always that chance."

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