By Ian Herbert, The Independent
Professional footballers have refused to appear in a campaign video against homophobia because they fear being ridiculed for taking a stand against one of the sport's most stubborn taboos, The Independent has learnt. Both players and agents declined a request by the Professional Footballers' Association (PFA) to take part in a video which was to use high- profile players as figureheads in the association's drive against anti-gay prejudice.
The advertising agency Ogilvy, which was hired to produce the film, had advised that such involvement by well-known faces would be important if the campaign was to deliver the required impact. But instead, the FA was obliged to produce a generic "viral" anti- homophobic video - which was itself pulled earlier this week.
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