In Santa Cruz, California, Local Banks See Surge In New Accounts From Move Your Money Campaign

04/14/2010 05:12 am ET | Updated May 25, 2011
  • Jessica Lussenhop Santa Cruz News

Armed with the old It's A Wonderful Life parable on local banking, MYM has caught the attention of state government officials in New Mexico and Oregon, but clearly something's in the air; Santa Cruz County Treasurer Fred Keeley says he hadn't even heard of it when he presented a new idea to the county's Treasury Oversight Commission earlier this month.

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