Jimmy Johnson's ExtenZe Ad Urges Men To 'Go Long' (VIDEO)

04/17/2010 05:12 am ET | Updated May 25, 2011

Jimmy Johnson dropped a pre-Super Bowl bomb by revealing that he would hawk the 'all-natural male enhancement' pill ExtenZe in late-night commercials. The tablet's web site boasts "AN INCREASE IN SIZE AND WIDTH," never mind the fact that the company had to pay a $300,000 false advertising penalty in 2006.

In the commercial, the former coach urges viewers to "go long" because there is a reason "we buy the biggest and best of everything." Scroll down to see the ad.

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