Martin Scorsese Directs...Chanel Men's Fragrance Commercial

04/18/2010 05:12 am ET | Updated May 25, 2011

Academy Award-winning director Martin Scorsese has been enlisted to film a set of TV commercials for Chanel's upcoming men's fragrance, WWD reports. The ads will feature French actor Gaspard Ulliel and will air worldwide in September.

Chanel declined to give the specifics--including even the name of the new scent--but president of Chanel Fragrance and Beaute Andrea D'Avack did say the ads were filmed in NYC.

"Chanel has a tradition several decades long of working with the most prominent movie directors in the world," D'Avack said. "To work with Martin Scorsese, who is one of the best, if not the best movie director alive today, is a privilege Chanel has been seeking for quite some time.