Apple eBook Prices May Be Lower Than Expected

04/20/2010 05:12 am ET | Updated May 25, 2011
  • MOTOKO RICH The New York Times

[A]ccording to at least three people with knowledge of the discussions, who spoke anonymously because of the confidentiality of the talks, Apple inserted provisions requiring publishers to discount e-book prices on best sellers -- so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon's $9.99.

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