Embrace Life VIDEO: Seat Belt Campaign Emphasizes Family

04/24/2010 05:12 am ET | Updated Nov 17, 2011

An "Embrace Life" video by the Sussex Safer Roads Partnership in the United Kingdom is spreading rapidly online.

The "Embrace Life" promo has heavy emotional salience as it shows an individual about to be involved in a car crash being embraced my family members.

The video is part of a larger "Embrace Life" campaign "designed to remind individuals of the importance of wearing their seat belts," according to the Sussex Safer Roads Web site.

Posted on Jan. 28, the video generated more than a million views in its first two weeks online and continues to spread.

WATCH THE "EMBRACE LIFE" VIDEO HERE: