04/26/2010 05:12 am ET | Updated May 25, 2011

'No Added Sugar' Catalogue Images Pulled After Depicting Children Playing With Plastic Bags

British luxury children's clothing brand no added sugar has been censured by the Advertising Standards Authority (ASA) after featuring images of kids playing with plastic bags, the Telegraph UK reports. The catalogue's theme was "We're Rubbish" and was targeted at adults.

However the ASA said:

"The images were not sufficiently stylised to prevent them from appearing to be anything other than realistic and were likely to be attractive to children. Young children who saw the catalogue might try to copy the images of children playing with plastic bags. Because children's safety was potentially at risk if the images were emulated, we concluded that the ad breached the code."