MEDIA
04/28/2010 05:12 am ET | Updated May 25, 2011

Winter Olympics 2010 Viewers Skew Older, Female

The Winter Olympics may be attracting mega-ratings, but their demo profile isn't the most attractive.

The Vancouver Games are skewing disproportionately to older viewers, a Nielsen study found. Viewership among those aged 55 or older has been 82% higher than the national average.

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