Having survived the great Conde Nast magazine die-off of 2009, Details celebrated its tenth anniversary Monday night at New York's Standard Hotel.
The men's monthly showed no signs of vulnerability Monday as a crowd including Zach Galifianakis, Robin Thicke, Tinsley Mortimer, Michelle Trachtenberg, Phillip Lim, and Michael Bastian helped Bill Wackermann and Dan Peres — who re-launched the magazine together in 2000 — celebrate the anniversary.
"We launched Details for this very urban, metropolitan, sophisticated, cool guy," Wackermann, Conde Nast's Senior Vice President and Publishing Director who oversees Details, along with Glamour and Brides, told the Huffington Post. "And at the time, before the term metrosexual, we used to call them the black collar. You knew what white collar was, you knew what blue collar was, but this was a black collar guy. Dan really innovated a whole new magazine for a different type of guy."
Peres said the magazine has changed over the last ten years as his own identity has changed.
"The benefit of being able to edit a men's magazine is that I was able to look at what was going on in my own life," he said. "What my needs are, what my interests are. But there's been so much, in these 10 years, in terms of the way masculinity has been defined. Ten years ago the word gay was still a little bit of a taboo, believe it or not. Then all of a sudden came this word metrosexual, which people became obsessed with. In the end, what they were really trying to do was define what a modern man is. And I believe that that's what the magazine was doing, was talking to this modern man."
See 10 years of Details covers:
Peres added that, while American men overall have been threatened by the recession, a new era of optimism is emerging, at least in his magazine.
"I think over the course of the last couple of years, certainly as this recession was in its dawn, we certainly did stories that reflected the fear that men were feeling," he said. "But I think we've emerged from that and we're back to celebrating and curating the reader's lifestyle. That's not to say that there's still not unemployment, and there's still not a recession, because obviously there is, but there's a stronger sense of optimism. And I think that's an important component to where we're driving things editorially."
Peres said that March's anniversary issue, which features Robert Pattison on the cover and celebrates the remasculation of the American male, is "up there" in terms of his favorite covers of the last 10 years.
As for the perennial rumors that the magazine may fold, Peres said he hopes Details has finally shed that question.
"I like to think that on a corporate level the company made the decisions that they needed to make and got ready to move the company forward, and I think we're part of that company going forward," he said. "But we need to let the magzine speak for itself. This is an opportunity for us to prove why we're still here, and I'm up for doing that."