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Move Your Money Campaign Directors Detail The Grassroots Movement (AUDIO)


First Posted: 05/04/10 06:12 AM ET Updated: 05/25/11 04:45 PM ET

Dennis Santiago, one of the directors of the Move Your Money campaign, sat down for interview with Damien Hoffman to offer some details on how the movement continues to gain traction with the public.

Dennis: We've started doing a series of tests to see how much of the country has looked at the Move Your Money tools. At this point we see 28,000 out of 42,000 zip codes being searched in a little under sixty days.


Damien: Wow. That's great for a grassroots campaign.

Dennis: It's nominally approaching seventy five percent of the zip codes, but I discount that back somewhat because sometimes people do a wild card search or a little bit of duplication. What's interesting is we looked at how many zip codes contained banks or big branches, and there are only 21,000 of those. So, it's possible people using the Move Your Money tools have pretty much canvassed the entire universe of banking in the United States.

You can read the full interview here.

Another director of the movement, Rob Johnson, spoke with radio host John Williams about the campaign. Listen to the podcast of his interview below.


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Filed by Nick Graham  |  Report Corrections