'Anatomy of Apple Design' Animation Celebrates Apple's Aesthetics (VIDEO)

*See video below*

Inspired by the Apple iPad's forthcoming release, San Francisco-based 3D design studio Transparent House has created an animated, 3D history of Apple, Inc's innovations.

The two-minute video, titled "Anatomy of Apple Design" begins with the Apple I personal computer kit from 1976 and highlights breakthrough technology up to and including the 2010 iPad.

In an explanatory article about their animation, Transparent House stated that it intends for the video to be 'an educational tool for the 3d visualization or/and design industry.' The video is not affiliated with Apple and is not commercial in nature; rather it is meant as a celebration of Apple's aesthetic sensibilities.

Transparent House goes on to say:

The animation was done entirely using 3Ds Max and V-Ray render and took about 10 days to complete. Professionally done 3D visualization is the perfect tool to present concepts or new products in a beautiful, photoreal style, while creating a mood with music and conveying a message, through on-screen text or narration.

WATCH:

Anatomy of Apple Design from Transparent House on Vimeo.

Comments

[SteepleAston]

06:50 AM on 03/09/2010

I've owned each one of those machines. This animation was a trip through time. I"m waiting for the iPad.

[smebird]

05:46 AM on 03/06/2010

3Ds Max and V-Ray render and about 10 days to complete.

Hmm. All that technology and effort and yet it's kind of boring.

[jrfunkenstein]

10:25 AM on 03/06/2010

Boring and amateurish­.

[TakeSake]

10:27 PM on 03/05/2010

Their first product, the Apple ][, was very successful because it was easily expandable­, even though by any measure it was inferior in some fashion. Jobs took control during the Apple ][ years, and imprinted his vision on the company, producing the Mac. A unique, creative, yet closed box.

While the Mac II had slots, it was too late to hold back

[TakeSake]

10:30 PM on 03/05/2010

... the popularity of PC clones.

[James Croteau]

05:39 AM on 03/06/2010

Been an Apple owner since 92' when they came out with system 7 the first real useable home system. I could be wrong, but the Mac was not a job's idea, I think he was pushing Lisa. Let's not give this guy to much credit by changing history.

[bernbart]

08:04 PM on 03/05/2010

Macs are for creative imaginativ­e people with good taste. They are superior to PCs

[1stepover]

08:40 PM on 03/05/2010

You forgot to include the hip, young and sexy. I believe they are all using macs too.

[freejamesbrown]

08:56 PM on 03/05/2010

While I agree with you (except that Rush Limbaugh uses a mac but he'll be the exception to the rule) - It's a bit ironic that this animation was made with 3ds Max, which only runs on PCs.

(bootcamp, parallels, vmware- I know, I know...)

[ragtag]

07:06 PM on 03/05/2010

What, no mention of ripping off Xerox?

[Smirnonn]

07:05 PM on 03/05/2010

Techporn

[PeterTheChanter]

06:59 PM on 03/05/2010

just as I thought...­it IS a cult! : )

[Andrew Michael Rusch]

05:02 PM on 03/05/2010

Look at how far we've come! :-)

[zoomos]

05:00 PM on 03/05/2010

I do the love the design of apple, having both a pc and a mac.. I'm constantly switching back to pc when I found out "This" or "That" doesn't work for apple.. I love both machines equally... one I use for browsing the internet, checking email and what now and the other I use for work, PC would be for work.

[Dr Zanzibar]

05:35 PM on 03/05/2010

Surprising­ly, the PC browses the net too... Which could mean, you could get rid of your Mac entirely.

Novel.

[Bogey907]

06:11 PM on 03/05/2010

And put Ubuntu on the PC and get rid of Apple AND Microsoft.

[hypnotoad72]

09:26 PM on 03/05/2010

Apart from games and viruses, what can't you get on the Mac that takes you back to Windows?

[HummusGringo]

10:45 PM on 03/05/2010

Oh, let's see... how about tons and tons and tons and TONS and tons and tons of free software all over the web covering every conceivabl­e niche of simple functional­ity?

That's what sold me... things don't all need to be harassing 'shareware­'. Some people just like to code. Why not take advantage of their affinities­?

I've had precious few viruses in my computing career--on­e, a very nasty trojan called "smitfraud­", was some of the most fun I've ever had by the time I utterly defeated it and got it off my system. I learned A LOT, and I used my iMac to research it. Once it was clean, it was back to the PC, which has performed perfectly ever since.

Yes, PCs can be more dangerous, but there's WAY more available for them, and lots of it is both OUTSTANDIN­G and FREE and, *shock*, does not contain any malware.

Just the way it is, m8...

[EuroRant1]

09:52 AM on 03/06/2010

Directory Opus!

When Apple Computers finds a way to get that applicatio­n or anything comparable or superior to it ... I will be sold.

But I can not live in the tech-world without this lifeline and believe me, I have tried really, really hard. It is basically a Windows Explorer replacemen­t and changes a PC from just getting the job done to "oh my gawd". Once you use it for a few days ... you are sold and going back after the trial period to using the built in Windows Explorer navigation system again seems dead.

Do not use the Opus applicatio­n if you do not want to be sending a portion of your wages to Australia. Why Apple or Windows has not created anything comparable to it is a big mystery to us Opus users?

Others: SnagIt, Camtasia Studio & Camtasia Relay, WinRAR Zip, WinAmp for radio American and Brit (I'm old school), ObjectDock (Apple has something comparable but not quite) ...

[1stepover]

04:07 PM on 03/05/2010

Terrific work. I have to wonder at the companies love of Apple products,h­owever, considerin­g that 3ds Max does not run natively on Mac, and their site is entirely in Flash which will not run on the iPod or iPad. But I guess they titled it "Anatomy of Apple DESIGN" not function.

[Temsi]

04:36 PM on 03/05/2010

For the love of all that is good and pure, please don't try to turn this into a mac vs pc flame thread.
It's so utterly childish.

[1stepover]

04:55 PM on 03/05/2010

I feel much safer knowing you are moderating this forum. I apologize for my "childish" comment. This video is just swell.

[hypnotoad72]

09:28 PM on 03/05/2010

Well said.

I've no idea why Steve Jobs lambastes Adobe, one of the few big companies to thankfully support the Macintosh. More should; OS X doesn't have the problems that plague Windows (file-leve­l fragmentat­ion, the **** registry, and a slew of other problems I save for tech forums.)

[jgeurian21]

04:05 PM on 03/05/2010

Does anyone else think it is odd that Transparen­t House used 3Ds Max, a MS only product, and V-Ray render, which didn't even have a Mac plugin until 2009, to make a video about who wonderful Macs are? Made me laugh!

[hypnotoad72]

09:30 PM on 03/05/2010

I once wrote about a quality Windows software piece on a Mac. (a defragment­ation utility)

So what?

[FRobert]

10:44 PM on 03/05/2010

I think the video is essentiall­y a commercial for Transparen­t House.

[Forester]

03:27 PM on 03/05/2010

How come the old MacPlus in my closet is brown?
Was it white or putty back in the day? I can't remember.

And why not show the device (iPod) that saved Apple?

[prog]

08:32 PM on 03/05/2010

it was putty back in the day.

[hypnotoad72]

09:29 PM on 03/05/2010

Plastic also discolors with age.

[Shan Wells]

03:26 PM on 03/05/2010

Missing the ipod, the cube, the first imac, the early apple II..so much not there. Additional­ly, hard to see what it was they were showing us because it was floating around about two inches from our nose.

Bad.

C-.

[Smirnonn]

07:07 PM on 03/05/2010

I concur. What about the amazing architectu­re of the 8-core desktops?

[MsPolyTheist]

07:56 PM on 03/05/2010

Yes, I was especially by what was missing. They show us the Newton, but not the iPod? WTF?

[jbkelly]

03:22 PM on 03/05/2010

AHHHH, they forgot the iBook!!!!!­!

[trinity]

05:49 PM on 03/05/2010

They had two versions, the clamshell and the newer iBook design that came out in 2006 (mine is pre-2005 and working just fine).

[mados123]

02:44 PM on 03/05/2010

Although I don't like Apple's practices, their design is amazing. For another mind-bendi­ng 3D photoreal experience­, check out "The Third & the Seventh by Alex Roman." Unbelievab­le, all computer generated imagery with ultra-real­istic scenes. Very cool.

http://vim­eo.com/780­9605