Penguin Launches Science Books Imprint, Makes A Bet On Niche Publishing
Crain's New York Business:
Penguin Group USA is making another bet on niche publishing.
At a time when most houses are looking to cut back on titles, the publisher is launching a new imprint dedicated to science books for the general reader, the company announced Wednesday.
Read the whole story: Crain's New York Business

First Posted: 5/10/10 Updated: 5/25/11