Chutzpah!: Supergraphics Firm Offers To Save Hollywood Sign, With A Catch

05/12/2010 05:12 am ET | Updated May 25, 2011

LOS ANGELES — A billboard company is offering to save the property beside the Hollywood sign from development if the city of Los Angeles settles a lawsuit against the firm.

Beverly Hills-based Sky Tag says it would pay $12.5 million to help the city obtain the 138 acres beside the world-famous sign. The company has been sued by the city over its multistory supergraphics.

City law bans the installation of supergraphics, vinyl images draped over buildings.

Two City Council members dismissed the idea of settling the lawsuit in exchange for the money. Councilman Eric Garcetti says the city won't trade off beautification of one area for visual decay in another.

The Trust for Public Land, a group raising money to buy the land from its Chicago-area based owners, says it's $3 million away from its goal. The group plans to give the land to the city.

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Information from: Los Angeles Times, http://www.latimes.com

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