Overpackaging is a serious problem -- a lot of food packaging can be excessive and just quickly finds its way to a landfill. However, French packaging company Elipso is taking the criticism quite personally. After Grenelle Environnement released an anti-overpackaging ad, Elipso retaliated with an anti-anti packaging ad of their own that imagines a world sans food packaging.
Check out these packaging wars that are going on in France, and let us what you think.
WATCH the anti-overpackaging ad that incensed Elipso:
WATCH Elipso's ad: