Anti-Anti Packaging Ad Imagines World Where You Carry Meat On Your Arm (VIDEO)

Overpackaging is a serious problem -- a lot of food packaging can be excessive and just quickly finds its way to a landfill. However, French packaging company Elipso is taking the criticism quite personally. After Grenelle Environnement released an anti-overpackaging ad, Elipso retaliated with an anti-anti packaging ad of their own that imagines a world sans food packaging.

Check out these packaging wars that are going on in France, and let us what you think.

WATCH the anti-overpackaging ad that incensed Elipso:

WATCH Elipso's ad:

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Comments

[garystartswithg]

07:00 PM on 03/17/2010

ok so get a handful of shredded cheese, some cream, and 1/2 dozen slices of ham. thats always what i get when i go to the grocery store.

the second one fails really bad. it will appeal to snarky obstructionists (yes they have them in france too!) but it isn't going to make people buy more pre-packaging. you buy goods -- not pre-packages. so advertising that sells nothing is about as good as the republican budget plan with no numbers. yay. how to waste money in a bad economy.

[Graceless]

01:25 PM on 03/17/2010

"Packaging is not JUST about having too much!"

Actually, I'm pretty sure that is the EXACT complaint. I have never myself come across something in which I said to myself "You know what that needs? More packaging." Better packaging, sure. But more? Not once.

The premise of the first video was "choose wisely". The second was apparently "this would never happen and no one is demanding that it should".

I was in a store recently and saw a display of plastic boxes that were being sold in packages of six. They all nestled together and the display looked quite good because it all stacked well. The boxes? All shrink wrapped. I thought I had seen it all until I saw someone pick through the stack until they found a shrink-wrapped set that hadn't been tampered with to purchase.

It boggles the brain.

[tjconkster]

10:42 AM on 03/16/2010

Not a bad idea. But, as a store or deli owner, you would have to depend on the hygene of the customer. If the container wasn't properly cleaned & maintained food poisoning & salmonella could get you sued.

But, the Amish still use milk cans to transport their milk

[Sali Olson]

10:08 AM on 03/16/2010

Many shoppers bring reusable bags for shopping. Why not reusable containers, like glass canning jars, for cheese, yogurt, cottage cheese etc.? Even cold cuts could be placed in a pre-weighed container. All it takes is a little planning

[TracieO]

02:26 AM on 03/17/2010

You did not watch the second one, did you? The one where the lady sneezed on the cheese totally grossed me out.

I am all for less packaging, but some things really need a sealed container to stay fresh.

[elcerritan]

02:57 AM on 03/17/2010

It doesn't have to be in a pre-sealed container FOR EACH CUSTOMER. Haven't you ever shopped in a deli where the meat and cheese and the potato salad and pickles and so forth, and even hot food items are in a case - behind glass - and where soups and chili are in large crocks to be ladled into individual containers by the customer? Or in a shop that sells items in bulk? My local small grocery store has dozens of things in self-serve bulk containers - all kinds of pasta, grains, cereal, candy, dried fruit, even peanut butter, etc., etc. A customer can easily bring his/her own container to the store to buy stuff like this. I take my own re-usable bags and containers all the time. It is absolutely NOT necessary for a lot of food items to be individually pre-packaged.