A COMMERCIAL for U by Kotex, a new line from the 90-year-old feminine care brand, opens with an actress in her early 20s who says, "How do I feel about my period? I love it."
She continues, "Sometimes I just want to run on a beach," as footage shows a woman running along the shore. "Usually, by the third day, I really just want to dance," she says, to footage of women dancing ecstatically. As blue liquid is poured on a pad in another clip, she concludes, "The ads on TV are really helpful because they use that blue liquid, and I'm like, 'Oh, that's what's supposed to happen.' "