Jay Leno's Unfavorability Ratings Rise Dramatically

05/17/2010 05:12 am ET | Updated May 25, 2011
  • JEFF BERCOVICI DailyFinance

The number of people who view Jay Leno unfavorably increased dramatically in the weeks after the network announced it was moving him from the 10 p.m. slot it installed him in last summer back to 11:30, where he had long reigned as host of The Tonight Show. That's according to the latest survey from Marketing Evaluations Inc., the Long Island research film behind the closely watched "Q Scores," an objective measure of celebrities' likability.

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