Alex eReader To Partner With Newspapers And Publishers For Unique Branded Devices

05/18/2010 05:12 am ET | Updated May 25, 2011
  • John Biggs crunchgear.com

The company had a few interesting points about their sales strategy. Their goal isn't to sell and ship devices, although their ereader will play epub, PDF, HTML, and TXT files out of the box. They are currently partnering with international publishing houses and periodicals and will work with those partners to create an web store as well as a unique UI for each device.

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