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Frank Gehry Pleased With Las Vegas Building, Cleveland Clinic Lou Ruvo Center For Brain Health (PHOTOS)

First Posted: 05/21/2010 5:12 am   Updated: 05/25/2011 3:55 pm

LAS VEGAS (Associated Press) -- Architect Frank Gehry says he wanted a swirling stainless steel structure he designed for Las Vegas to be unique - to stand out from what he called "the cacophony" of high-rise casinos and condos forming the spine of Sin City's sprawl.

Getting his first look at the nearly complete Cleveland Clinic Lou Ruvo Center for Brain Health, he declared himself satisfied.

"It took my breath away," he said. "I like the way it fits. I wasn't trying to compete with the chaos around it."

"I mean, some people may think it's over the top," he added. "I don't think so."

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Gehry, now 81, has built his career on shapes and angles all around the world: Walt Disney Concert Hall in Los Angeles; the Pritzker Pavilion in Chicago's Millennium Park; Seattle's Experience Music Project; the Guggenheim Museum in Bilbao, Spain.

His philosophy?

"You deliver a unique building that creates a sense of pride, that works, that keeps the rain out, is uplifting, and makes you happy to go to work and live in," he told The Associated Press during an interview and walk around the building this week.
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"It's not just blah, blah, blah, bland," he said. "It contributes to the city. If you deliver that - and by the way the rest of the world is interested in it - it can create value and become an economic engine for the community."

Gehry, who lives and works in Santa Monica, Calif., said he turned down several previous requests to design buildings in Las Vegas before liquor distributor Larry Ruvo came calling several years ago.

"They asked me to do something unique in Las Vegas, something they would be proud of, that would attract groups to rent this room for events, and that would be like no other room in Vegas."

"That's pretty tough to do," Gehry said, "because Vegas has every type of room one can think of."

Gehry said he was swayed by the goal of Ruvo's $74 million project - to attract a prestigious national medical research facility to study neurocognitive disorders such as Alzheimer's, Parkinson's and ALS. Ruvo's father, Lou Ruvo, suffered from Alzheimer's before he died in 1994.

"Frank Gehry allowed me to do what I wanted to do," Larry Ruvo said, "and that is to use his celebrity to help find a cure for a disease. Now we have an international consortium to achieve that goal."

Gehry said he joined the project because research into his own pet cause, Huntington's disease, is part of the medical mission.

"This building is a generator of funds for all those things," Gehry said of the soaring room with windows everywhere: to the blue sky, the brown mountains, the red stone pyramid of the Clark County Government Center across the street. The neon of the Las Vegas Strip stretches off to the south.

"This is going to be a fundraising tool to raise money for research," he said.

Gehry said he liked the challenge of designing a building on a corner of a big 61-acre former railroad yard west of downtown Las Vegas. It is also flanked by a massive wholesale furniture exposition and convention center, a retail outlet shopping mall and a concert and performing arts center due to open in 2012.

Work began in February of 2007. From the front, the building resembles aluminum foil draped over a stack of white building blocks. The windows in the skin are set at every angle. The four-story inner block was completed first. It opened in October 2008, housing Cleveland Clinic offices.

Patients began arriving in July 2009, through a traditional-looking cement courtyard and standard glass doors. A nonprofit organization called Keep Memory Alive supports research and treatment. Gehry's showpiece reception area is due to open in May.

Gehry knows not everyone likes his buildings, but said he doesn't let criticism get under his skin.

"I can understand when somebody doesn't get it," he said. "I feel these things take time."

He said he was excited about designing another Guggenheim Museum in the Arab Emirate of Abu Dhabi. He said he withdrew from designing a Museum of Tolerance in Jerusalem because he's busy with other projects. He proudly showed photos of a 76-story tower he designed near New York City Hall.

In Las Vegas, he said he was prepared to wait for acceptance of his newest metallic masterpiece.

"The only thing is the personality of the building.," he said. "Is it going to fit in Vegas?"

___

On the Net:

Cleveland Clinic Lou Ruvo Center for Brain Health: http://my.clevelandclinic.org/brain_health/

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10:43 AM on 04/05/2010
Gehry's work is a welcome addition to Las Vegas. I'm a resident and designer. I've watched this city struggle to emerge beyond the casinos for the past 11 years. We've taken a hit with the loss of a number of major museum's, including the Hermitage.

The mayor's vision of a world-class city is slowly coming into being despite the recession and foreclosures. What I find heartening is that people cared enough to make this project happen. We've long been accused of being a city of uninvolved transients here to make a quick buck. Projects such as these show a long-term commitment to the city.

The Smith Center fot he Performing Arts is privately funded and will be another jewel in the same area as the Lou Ruvo Center for Brain Health. These, in addition, to the World Market Center design facility are symbols of the artistic and cultural diversification of our city.

The art and architecture of City Center are other welcome additions.

I've grown accustomed to hearing what a cultural void I live in. That's all changing. Support Las Vegas in becoming something bigger and better.
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HUFFPOST COMMUNITY MODERATOR
phlashba
12:20 PM on 04/04/2010
Gehry's recent works are crimes against society. He should be taken off the streets.
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etiennemacchias
Thinking is anathema to religion.
01:23 PM on 03/26/2010
Repetitive, insistent, boring, uninspiring, unrefined, overexposed, impractical...

Frank Ghery, arguably the most overrated architect of our time. The only aspects worth noting, his (initial) vision on architecture and humor in his designs.
05:27 PM on 03/22/2010
I like the design, but it looks pretty environmentally irresponsible- even by Vegas standards. Just imagine the air conditioning bills!
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HUFFPOST COMMUNITY MODERATOR
klandish
04:55 PM on 03/22/2010
I guess Las Vegas architecture insists on the Garish, overstated, overblown design. But for Gehry to state he is happy with this is a sad commentary on his own self awareness.
HUFFPOST SUPER USER
realpolitic
When in Rome.......
04:43 PM on 03/22/2010
Help! The building is melting!
04:53 PM on 03/22/2010
A metal building in the middle of an extremely hot desert area...

Melting indeed.
04:24 PM on 03/22/2010
Why do Gehry's buildings look pre-demolished? Give me a Saarinen any day!

And this one's a brain center? Even if you're sane & sober, you'll doubt yourself in short order, maybe that will be "good for business."

2004 I got to work on the first rock concert at Chicago's Pritzker Pavilion. Luckily the backstage is traditional, that is built square not swoopy. What the audience sees is an enormous facade of bent-up stainless steel. Local hands told me "the steel workers loved creating it." I'll bet - all that extra cutting and bending - and fixing mistakes - translates into overtime pay. Of course they loved working on it !
HUFFPOST SUPER USER
llibsetag
04:23 PM on 03/22/2010
Archie too : When I first saw this I thought it was very interesting, but as a brain clinic? Then when I realized it was for Alzheimer research & patients...? I LMAO! OMG!
The inside of this looks like the "brain as a hollow shell with windows where past memories use to be." Was that the parti for this & how Gehry sold this to the clients?

Don't blame Frank Gehry. The clients hired him & they know the type of work that he is famous for...NO plain boxes. They could've said "no" or hired another architect instead.

Also...leaky roof? MANY famous architects ( including FLW ) designed buildings that leaked. Besides...IT'S IN LAS VEGAS IN THE DESERT people! Very little rain in the desert.

I do believe it is time that FOG move forward into new frontiers. His original work is nothing like today's work, so he is evolving, but time for the next decade of architectural explorations Frank....I am a fan of FOG.
05:00 PM on 03/22/2010
I cared for an Alzheimer's patient. One of the key components of effective care is to structure the environment to reduce confusion for the patient. This structure is confusion personified. It is ridiculous. A person with a perfectly healthy brain could easily mistake the exterior for an hallucination, so fortunately, the impaired need only deal with the disjointedness of the interior,which is likely overwhelming enough for them.

It also speaks to the outrageously high cost of health care. We see that the paramount concern is the self-aggrandizement and prestige in hiring a world-famous architect when the focus should be on providing the best possible care at the least possible cost.
HUFFPOST SUPER USER
llibsetag
08:05 PM on 03/22/2010
Article states that Phase One was the red / white / blue boxes offices for Drs & Patients (see photos ). Phase Two was to add the silver swoopy punched hole mass which is also has interior photo in white. This is "great assembly hall" where large FUND RAISING events will occur by major donors to the institution...not for patients. READ THE ARTICLE before commenting.

This "celebrity status" you claim is used to generate interest & garner fund raising for a worthy cause that FOG believes in too.

Boring medicine box buildings do not get the fund raising from large donors.
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HUFFPOST SUPER USER
Zenith1959
Buying Things=Job Creator
04:19 PM on 03/22/2010
I live near Seattle, and have seen and been in his EMP building, I like it, but must admit all his stuff looks pretty similar.
05:08 PM on 03/22/2010
It's his shtick. As hideous as his creations are, they have gotten boring.

We get it, Frank. You're an anarchist. Is there any way we can assure you that you've made your point so that you stop punishing us with yet more monstrosities?
04:17 PM on 03/22/2010
This is really twisted!
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HUFFPOST SUPER USER
PCMinistry
Your Father
04:15 PM on 03/22/2010
I think the inside looks nice but I really don't like the way the outside looks. It's the aluminum mainly.
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FoxIslander
Fox Island...no relation to Fox News
03:48 PM on 03/22/2010
When I went thru arch. school the phrase of the day was 'form follows function"...of course that was 30 years ago...so what the hell do i know.
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Totto
"Not 'Noise' One Round: *Music*
03:53 PM on 03/22/2010
Mies' buildings look one heck of a lot better than this eyesore (literally). Once was enough.
ModerateProgressive
"Reality has a well known liberal bias"
05:28 PM on 03/22/2010
I was in arch school 4 years ago. Farm follows function is back - simply because Gehry proved how ridiculous and useless a building can be when form is all that matters.
03:44 PM on 03/22/2010
I designed something like that once when I was drunk as a billygoat, but when I sobered up it went away. How did he make his stay?
03:35 PM on 03/22/2010
When I saw the guy standing in front of this thing, under the headline that said he was pleased with it, I thought it was an Onion article.
03:23 PM on 03/22/2010
A monument to the Real Estate Bubble and Collapse of the Noughts.