CHICAGO
05/23/2010 05:12 am ET | Updated May 25, 2011

Chicago's Cupcake Craze Here To Stay? Sprinkles Coming In May

Can Candace and Charles Nelson, owners of Sprinkles, The Original Cupcake Bakery, prove the cupcake craze is here to stay?

The former investment bakers and owners of the Beverly Hills bake shop are opening their first Midwest retail location at 50 East Walton St. in May. But some wonder whether the cupcake craze will go the way of the dot.com and housing bubbles.

Read more on Crain's Chicago Business