Maria Bartiromo has abandoned plans to trademark her nickname, "Money Honey."
The New York Post reported over the weekend that Bartiromo, who had plans to trademark the name and roll-out a variety of "Money Honey"-branded consumer products, "has quietly given up the marks."
The Post reports that Bartiromo publicly "accepted" the nickname, but "was said to have privately bristled at the nickname, feeling it demeaned her work."
The Daily Beast's Lloyd Grove writes that "Money Honey" is "arguably a sexist nickname for a hardworking business anchor."
Grove says Bartiromo's plans for the trademark involved "a 'Money Honey' character in a planned animated series to teach finance to kids;" the New York Post says she envisioned "entertainment and educational services, a Web site, personal finance TV show, toy action figures, card games, jigsaw puzzles and toy cash registers."