05/29/2010 05:12 am ET Updated May 25, 2011

Martha Stewart Channel? Hallmark Exploring Lifestyle Cable Network

Two of the most recognized American brands, Hallmark and Martha Stewart, may be joining forces behind a new lifestyle cable channel. Crown Media Holdings, the parent company of Hallmark, is holding preliminary talks with Martha Stewart Living Omnimedia about forming a new company jointly owned by both outfits. If the talks move ahead, the two partners may seek to bring in a third party such as a private equity partner to help fund expansion.

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