A series of fashion mannequins are set to takeover New York City this summer as part of an initiative to revive the Garment District, WWD reports. Dubbed the "Sidewalk Catwalk," approximately 30 mannequins will be positioned on Broadway between 34th Street and 42nd Street, each dressed by celebrated designers like Donna Karan, Tommy Hilfiger, Michael Kors and Diane von Furstenberg.
"This will certainly be a major tourist destination all summer, a runway from Times Square to Herald Square," said Fern Mallis of IMG Fashion. "People are going to want to see it and take pictures with it. It will be great for the city, and the industry and the district."
Designers are encouraged to use metals, plastics, woods, foams and glass that won't fall apart during the sticky Manhattan summer. Although it sounds more Project Runway-esque than ready-to-wear, fashionistas are psyched about the project:
"I'm floored at the fantastic range of craziness," said Betsey Johnson, running her hand over a crystal pavé swatch. "Years ago, I made a welded dress. And once for Macy's I did a clear plastic design that I filled with Polaroids. I like these projects. Barbarella and beyond! I'm also getting ideas for a room divider for my apartment."
The Sidewalk Catwalk will be installed from June 24 until September 3, and the mannequins may later be auctioned.
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