A University of Pennsylvania professor has discovered that prospective students who visit college campuses on overcast days are 9 percent more likely to choose to go there.
The Daily Pennsylvanian reports:
The study, called "Weather to Go to College," analyzed weather statistics and enrollment of 1,284 students who visited an unnamed college.
[Uri] Simonsohn wrote the study as a graduate student and it has only recently been published. The idea came to him while he was hosting a prospective student and the weather was particularly nice.
Penn Dean of Admissions Eric Furda and even Simonsohn himself were surprised by the findings, though Furda theorizes that students can "get a sense of how a place rises to the top" when the weather is not good.