Italian fashion houses like Giorgio Armani and Prada have banded together to ensure that Milan Fashion Week will indeed be one week long next time around. For the most recent season, organizers attempted to cram the shows into three days and then settled on five, allegedly due to Vogue editor in chief Anna Wintour's limited schedule. Italian designers told Vogue UK that they will spread the important shows across the week, as to keep buyers and the press from skipping out early.
"I am happy that my call for responsibility has been agreed to and I don't think I was the only one hoping for it: the moment had come to reconsider in earnest the issue of the fashion calendar, because a whole industrial system revolves around it," Giorgio Armani said. "The agreement by the major designers, which protects the emerging ones as well, has been reached with the mediation of Camera della Moda and demonstrates that we Italians, if we really want it, are perfectly able to assert ourselves without fear in order to enhance what the world acknowledges to be a rich and inimitable creative heritage."