Burger King "Brunch" Menu: Mimosas And...Whoppers?

On the heels of testing out some new breakfast items like the BK Breakfast Muffin Sandwich and the BK Breakfast Bowl, Burger King is now trying to position its morning fare as more upscale than its competitors. Behold: "Burger King brunch."

For now, "Burger King brunch" is testing in limited areas, including portions of Massachusetts, Florida, and Canada, and serving until 10:30 a.m.

For now, "Burger King brunch" items consist of a $1.99 nonalcoholic mimosa, comprised of OJ, Sprite and ice, and a BK Ciabatta Breakfast Sandwich of scrambled egg, cheese, tomato, both ham and bacon, with a "smoky" tomato sauce (on ciabatta), for $2.99.

Additionally, "Burger King brunch" will mean the availability of the Whopper during morning hours, along with the rest of the existing breakfast line and $1 value menu.

Up next in Burger King antics: The Whiplash Whopper, in conjunction with Marvel and Paramount to ring in the release of "Iron Man 2."

Comments

[JackiChan]

10:58 AM on 05/20/2010

Meh, until they start using real ingredients nothing will ever stick.

[aphextwin07]

09:39 AM on 04/23/2010

that looks awful.

[Kaila]

08:02 PM on 04/22/2010

Awwww I think that's a good idea, breakfast and lunch stuff together, and that mimosa thing sounds really good.

The Whiplash Whopper looks like every "new whopper" they've introduced in the last five years though lol

[Noisyguy]

01:58 PM on 04/22/2010

US health insurance companies are investing billions of dollars in the fast food industry to keep the poor sick and keep their profits high.

[PollyTics]

10:04 AM on 04/22/2010

It certainly isn't brunch at the Plaza, BUT it almost sounds more healthy than their regular fare. Now wouldn't that be a wonder...healthy fast food.

Nah, it's going to take far more than a chain to make fast food healthy. Now if only I had the investors....
.

[Bruce Howard]

08:21 AM on 04/22/2010

what is with their lousy french fries ?

Why do they re-heat the burgers in a microwave? Making the burgers all soggy....????

McyD's FF are the best - IF EATEN within 5 minutes of exiting the fryers...

[sheoples]

12:11 AM on 04/22/2010

sprite and orange juice???? yuk!!!

can anyone say diabetic shock???

[HJamesP]

09:29 PM on 04/21/2010

I was about to get real pissed my local BK isn't serving mimosas until they mentioned they were non-alcoholic...screw that

[InspiredByTruth]

07:44 PM on 04/21/2010

The BK where I live is very upscale. Whenever I use the washroom the assistant manager upzips my fly for me, holds it so my hands are free, and even cleans me up afterwards.

[Scarlett PencilPoint]

02:18 PM on 04/21/2010

Anyone else remember when, in the late 90s, BK tried to go "upscale" (or at least "midscale") by offering table service and baskets of popcorn while you waited?

Ugh.

[PeteBogs]

09:11 AM on 04/21/2010

It ain't a mimosa without champagne! And this menu is offered the same limited hours as breakfast(?) A true brunch goes into the early afternoon. Why are they so afraid of making eggs after 10:30?

[benji85]

07:51 AM on 04/21/2010

Nothing like a knock-off HFCS laden substitute, to be paired with water-down orange looking drink.

[Rogo99]

07:18 AM on 04/21/2010

Well, it won't quite be like brunch at the Four Seasons, but it will be much less expensive. Let's take Mom for Mother's Day!

[Nijel]

04:44 AM on 04/21/2010

uhhhm... what?