06/20/2010 05:12 am ET | Updated May 25, 2011

Is Dark Lord Day A Bad Way To Sell Booze?

This year's batch of Dark Lord Imperial Stout, that tastiest and rarest of brews from Munster, Ind.-based Three Floyds Brewing Co., goes on sale Saturday. Justifiably acknowledged by beer lovers and the booze press alike as one of the finest beers on earth, its cult following has turned Dark Lord Day (the one day a year in which Dark Lord can be purchased) into a veritable all-star summit of boozehounds and brew snobs. But despite the good intentions and excellent beer, The A.V. Club posits that Dark Lord Day fails miserably at doing either its namesake brew or its devotees justice.

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