Bono and Jessica Alba are using their influence for a new initiative, centered around the World Cup, called 1GOAL. The goal of the campaign is to raise awareness (and, of course, money) to promote education for all the world's children. The two main targets:
- To ensure that all boys and girls complete primary schooling by 2015
- To ensure that girls have the opportunity for education at all levels by 2015.
In the following video, Alba explains her belief that education for all can pull the majority of the world out of extreme poverty.