GREEN
06/22/2010 05:12 am ET | Updated May 25, 2011

Earth Day 2010: Greenwashed 'Earth Day' Gimmicks

Are you tired of simplistic eco slogans and soundbites yet? This may come as a bit of a shock -- but I'm really starting to hate Earth Day. You may think that the editor of environmental-leaning publication like Inhabitat would live for Earth Day, but the opposite is true for me. I'm starting to feel that Earth Day is just a shallow marketing opportunity for companies to jump on the green bandwagon and try to make some extra green using eco-caché.

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