The soon-to-launch Washington D.C. local news site by Politico parent company Allbritton Communications finally has a name: TBD.com.
Jim Brady, heading up the venture, announced in a tweet:
Our name is no longer TBD. Our name IS TBD: http://bit.ly/b6WRTz.
The site explains the name choice:
In a mixture of humor and frustration, Editor Erik Wemple began signing his emails, "Editor, TBD.com."
Before long, we realized Erik had stumbled upon the perfect name for our site. The traditional news culture is that you don't publish or broadcast a story until all the questions are answered, all the t's crossed and i's dotted.
The site is expected to launch in June, and despite a flurry of hires, its name had been uncertain for months.
Brady told PaidContent in October that the site will be "replicable, digital and with a web-only focus."
Early reaction to the site's name has been mixed on Twitter.
@mckennaewen: In response to the launch of TBD (http://tbd.com/), all newspaper sites will now be forwarded to RIP.com.
@ByJulieWestfall: Real. @OConnellPostbiz Can't tell if this is real or not. RT @jimbradysp Our name is no longer TBD. Our name IS TBD: http://bit.ly/b6WRTz
@dangillmor: "TBD will never be a finished product", says @jimbradysp http://tbd.com EXACTLY