The UK is bracing itself for the release of the first pill designed to end premature ejaculation.
Medical trials have shown that just one tablet of the drug Priligy can make men last up to three times as long during sexual intercourse.
Priligy contains the active ingredient dapoxetine, which regulates serotonin levels in the brain. With the use of the drug, men can have more an active role over when they climax.
Up to 30% of men have reported problems with premature ejaculation. The pills are already on sale in some European countries.
Nitin Makadia, head of male sexual health at British pharmacy chain Lloyds, said, "Priligy has the potential to do as much for men's sexual health as Viagra."
The pill is not without side effects however, with warnings of dizziness, headaches and feeling restless.
Also, unfortunately for booze hounds, the pill is not supposed to be taken with alcohol - which makes sense, at $118 for 3 pills, you probably can't afford to drink anyway.
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