The Sarah Palin Brand And Her Growing Commercial Empire

06/25/2010 05:12 am ET | Updated May 25, 2011

On the morning of July 3, 2009, a national holiday, Sarah Palin placed a call to her communications director and told her that she wanted to hold a press conference at her Wasilla, Alaska, home.


"Deep down, she wanted to make money," a McCain adviser says.

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