NEW YORK — A week after being tossed off the air by MSNBC, Donny Deutsch was back at NBC headquarters – just not on television.
The well-known advertising executive, who was supposed to fill in last week during MSNBC's 4 p.m. ET hour, had angered people at the cable network with a series about anger.
Last Tuesday's segment of "America the Angry" talked about how tough political talk on radio and TV riles viewers. Much of it featured Fox News Channel, but a clip of MSNBC's Keith Olbermann was included. Conservative radio personality Hugh Hewitt was interviewed, calling Olbermann and MSNBC's Ed Schultz "the biggest hate-mongers on television."
MSNBC management didn't appreciate hearing on-air criticism of the channel's personalities, and Deutsch was told not to bother coming in for the rest of the week.
He returned to NBC headquarters on Tuesday, moderating a luncheon panel with advertisers talking about NBC Universal's sales efforts. He sat at lunch next to NBC Universal chief executive Jeff Zucker.
"It's good to be back in the building," Deutsch joked as he began his presentation.
Later, he waved off questions about the incident.
"It's just TV," he said.
Meanwhile, Olbermann and his prime-time colleague Rachel Maddow hit ratings milestones that said as much about the tough times at CNN as it did about them. For the month of April, reruns of their shows at 10 p.m. and 11 p.m. ET averaged more viewers than "Anderson Cooper 360," the two-hour news show that airs at 10 p.m. on CNN, the Nielsen Co. said.
All three shows trail Fox News Channel.