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Visa Cuts Swipe Fees In Europe, Raises Them In America

First Posted: 06/28/10 06:12 AM ET Updated: 05/25/11 05:20 PM ET

Visa Ahead Of

Despite a recent study that found swipe fees are stalling the creation of nearly a quarter million U.S. jobs, Visa raised its debit card interchange rate for American retailers to .95 percent plus $.20 per transaction in April, according to the Retail Industry Leaders Association. In contrast, Visa Europe announced Monday that it would be capping transaction fees at 0.2 percent for the next four years.

A spokesperson for Visa, Inc. said the average Visa Debit transaction fee rose by less than 4 percent.

"Most of Visa's U.S. debit rates have not changed," she said. "Visa, Inc., did recently make a variety of program and interchange modifications to make digital currency even more convenient for consumers and merchants and to facilitate continued growth for Visa and its clients."

Interchange fees, which are imposed by the card association and issuing banks to process the credit and debit card transactions, essentially function as a hidden tax on consumers. U.S. banks raked in more than $48 billion in interchange fees in 2008 alone, an amount that has tripled since 2001. These "swipe fees" are particularly harmful to small businesses, which often face higher rates than larger businesses.

Many countries around the world, including Australia, New Zealand, Canada, and the European Union, have already taken action against excessive hidden interchange fees, but the U.S. has yet to pass significant debit reform. The House Judiciary Committee is holding a hearing today on Capitol Hill to discuss legislation that would require Visa Inc. and MasterCard Worldwide to negotiate interchange rates with merchants, with the U.S. Department of Justice overseeing those negotiations.

"While most Western economies have taken action to rein in excessive debit card swipe fees, here in the U.S., the credit and debit card industry continues to hurt retailers and consumers by setting rates indiscriminately and raising rates at will," said John Emling, senior vice president for government affairs at Retail Industry Leaders Association, in a statement. "Without interchange reforms in the U.S., reform in Europe means the credit card industry will look to American retailers and consumers to make up lost revenue. As Congress debates comprehensive financial reform, now is the time to bring appropriate oversight and transparency to interchange fees."

A Visa, Inc., spokesperson condemned the legislation for "unnecessarily stepping in between business entities and picking favorites among its constituents; creating a system that is inherently anti-consumer and pro-retailer."

"Visa welcomes the interest shown in electronic payments by the House Judiciary Committee. We hope this hearing helps Members see the harm that this overreaching legislation will cause if retailers are allowed to disrupt a payment system that has served everyone well for over 50 years," the spokesperson said.

Emling says he's worried that if Congress does not act quickly, Visa will continue to raise its rates on American retailers.

"The U.S. is fast becoming the only industrialized nation in the world that allows our own banks to stifle business growth by indiscriminately setting rates far above the cost associated with the service provided," he said.

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HUFFPOST SUPER USER
MekhongKurt
11:53 PM on 06/17/2010
This really is an outrage. The Visa spokesman's claim reform will "interfere" with a system that has worked well for 50 years is telling the truth -- it has worked GREAT for the card issuers! What happened to the claim decades ago that switching to electronic banking would save CONSUMERS money, in large measure because of tremendously lowered labor costs? Now costs have soared. The formula? Fixed costs = X, with labor = .8X. X - .8X=3X!!! It's Visa's version of "New Math"!
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HUFFPOST COMMUNITY MODERATOR
studmoose
This Micro-Bio Intentionally Left Blank
06:57 AM on 04/30/2010
They probably want to help get the Europeans addicted to credit card use before they raise the prices on them too.
HUFFPOST COMMUNITY MODERATOR
Takebackourmoney
05:40 PM on 04/29/2010
That is why JP Morgan is telling customers to swipe
This user has chosen to opt out of the Badges program
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stargazer13
To Love One Is To Love All
10:51 AM on 04/29/2010
W T H why ? are we subsidizing there swipes !
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HUFFPOST SUPER USER
follygirl
Obama/Biden 2012
09:51 AM on 04/29/2010
Bend over America, this time it's Visa.
09:55 AM on 04/29/2010
If you don't like how they practice business, don't use them.
07:48 AM on 04/29/2010
Oh we capitalist love paying higher interest rates than those socialist countries, hell the same could be said of health care, cause that's how we roll (straight into poverty)!
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HUFFPOST COMMUNITY MODERATOR
Claw2122
not everyone can be me
08:54 PM on 04/29/2010
Thank you for having me choke on my pizza slice at the last line
07:39 AM on 04/29/2010
In Europe, credit cards are really cheap. I could get a Visa or Mastercard from my bank for free (no annual fee), 3 months no interest credit and 6,9% fixed interest on credit, but I don't need one, since I can pay everything with an EC-Card, where no costs are involved.
HUFFPOST COMMUNITY MODERATOR
carlgt1
04:26 AM on 04/30/2010
I haven't seen that, at least in the UK you see all sorts of ridiculous credit cards at effect interest rates of 35% to (some ridiculous one) 167%! The best I got with my bank was 13% (luckily I pay them off every month).
10:58 PM on 04/28/2010
They will continue until it's illegal.
What's good for others isn't considered.
09:56 AM on 04/29/2010
If people don't like the service that VISA is offering, why don't they switch to Mastercard, American Express, Diners Club, etc...?
09:37 PM on 04/28/2010
We all need to go back to the olde fashioned ways and use CASH ...
09:56 AM on 04/29/2010
...and quit blaming others.
HUFFPOST SUPER USER
silverstreet
All you need is love
10:22 AM on 04/29/2010
You don't seem to understand that many small businesses have to rely on credit. It's not a question of "blaming others." Why can't American small businessmen have the same deal as European small businessmen?
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HUFFPOST SUPER USER
jh2
flower powered
08:36 PM on 04/28/2010
I own one small shop storefront, yet pay 3% fees + fixed 20 cents + various fees for special rewards cards + statements fees. Now they've added $100 PCI compliance fees globally due to the prevalence of fraud abuse. If they can't implement a system with the money they are generating from all those fees that is secure, why am I paying them an additional fee for their service? Here is what I am going to do, I am going to charge all my customers 5% more for credit card use, as a CC tax. I am going to accept and encourage checks and/or cash. As a merchant, my only way to fight is by adopting this approach, VISA and MC should ultimately be hurt by this decision; but unfortunately, customers continue to blindly do business by credit until they see it impact their wallets visibly. I hope others join my campaign.
HUFFPOST COMMUNITY MODERATOR
carlgt1
04:27 AM on 04/30/2010
umm check the legality in your area; you can probably just raise your prices but in some areas I don't think it's legal to just bump up a "credit card tax".
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mariusvinchi
Saint Lucia is looking better and better every day
08:26 PM on 04/28/2010
This should come as no surprise to anyone. Americans pay more for virtually everything. Especially pharmaceuticals. i filled a prescription in Toronto last month for one tenth of what it costs me to fill here in the states.
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HUFFPOST SUPER USER
nanoscare
04:10 AM on 04/29/2010
There is a reason the rest of the world calls us the "land of the fee, home of the slave."
09:57 AM on 04/29/2010
If you really feel that you are a slave to the USA, why are you here?
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HUFFPOST SUPER USER
Jim Marusak
free-agent meteorologist
07:44 PM on 04/28/2010
now if only places like target, walmart, kmart/sears, amazon, the airlines, and others like them started actually boycotting visa, maybe the rates would come down. would it mean some inconvienences, probably in the short term. but the only way for the credit card companies to listen is for them to lose major customers.
HUFFPOST SUPER USER
MESGAIN26
07:19 PM on 04/28/2010
dump the cards they are the biggest hoax on america
07:15 PM on 04/28/2010
Europe takes consumer protection seriously.
09:58 AM on 04/29/2010
And by "consumer protection" you mean people who borrow money they have no means to repay and never read statements and notices from credit companies?
HUFFPOST SUPER USER
silverstreet
All you need is love
10:24 AM on 04/29/2010
Europe has had laws against usury since the Middle Ages. Can you understand what that means?
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HUFFPOST SUPER USER
kcwookie
Well behaved workers seldom prosper.
07:04 PM on 04/28/2010
American companies take advantage of us all the time. Textbooks, medicines, now credit cards fees are all cheaper outside the USA. I blame the teabaggers, conservatives, and the GOP. They want small government or no government intervention that favors consumers. Directly or indirectly, they want to fleece us. Look at the healthcare and financial reform debates, who was on the side of the little guy?
09:58 AM on 04/29/2010
Consumers favor consumers. Which speaks louder, government "action" or consumer revolt?