MSNBC President Phil Griffin said in an interview with the Chicago Tribune's Phil Rosenthal that he hopes MSNBC can grow to be more like Fox News, but that he won't be putting any "hard-right shows" on his network.
Griffin praised Fox News chief Roger Ailes for the television phenomenon he's created.
"He's changed media," Griffin said of Ailes. "Everybody does news differently because Roger's changed the world. Roger early on figured it out and was brilliant."
To Griffin, developing a successful cable news network means creating a place for "like-minded" viewers to come for the network's hosts' takes on the news.
"We're talking about the actions and passions of today, which tend to be political," he said.
"I don't think we have quite the passionate support that Fox does," he said. "Some shows do, but as a network we don't. Our prime time is getting there. But that's what we want to get."
But despite the desire to emulate Fox, Griffin insists he would not put on a hardcore conservative news show
"Could we put on a hard-right show? No. It wouldn't fit," he said. "I want flow."