COLLEGE
07/05/2010 05:12 am ET | Updated May 25, 2011

4 Out Of 5 Professors Use Social Media, Study Finds

About 80 percent of professors use social media and more than half incorporate it into classroom activity, a new survey from Pearson reveals.

The survey polled 1,000 professors on their media diet. The most common new media activity for faculty is watching video, both in and out of class.

The study found that social media use is highest for humanities and social sciences teachers, and that long-tenured professors don't shy away from social media any more than their younger colleagues.

But the Chronicle of Higher Education highlights an important nuance in social media consumption:

Don't picture a nation of professors asking students to tweet in class. Only about 10 percent or 12 percent of survey responses represent "active" uses of social-media tools, meaning professors expecting students to post or comment on or create something, said Jeff Seaman, co-director of the Babson Survey Research Group, which conducted the study with Pearson and New Marketing Labs. He contrasted that with "passive" activities like reading or watching a video.

What do you think? Do you professors use social media?

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