TECH
07/05/2010 05:12 am ET | Updated May 25, 2011

Ellen Irks Apple With iPhone Ad Spoof, Has To Apologize (VIDEO)

Ellen DeGeneres had to apologize to Apple after she aired a fake iPhone commercial during her show that poked fun at the phone's finicky touchscreen.

On Monday's episode of the Ellen DeGeneres Show, Ellen aired a spoof on the iPhone ads--but Apple didn't find it so funny.

"Sometimes I talk about a product and it's a good thing. And sometimes it's not so good at all," Ellen said on her show. "I got in trouble recently...Well, today I got in trouble. I did a fake commercial for the iPhone."

Apple has a reputation for being extremely protective of its brand. Numerous developers have found their apps rejected for bearing names too similar to Apple's trademarked terms--i.e. "iPod"--and Steve Jobs even suggested Apple owned the word "pad" in a recent email.

In the spoof, which mimics the format of the iPhone commercials, Ellen attempts to send a text to her wife, Portia de Rossi. She tries to tap open the texting application, only to wind up in an unrelated program, then struggles to type out a message on the touchscreen. "Oh my fingers are so much thicker than I remembered," she says in the ad, accidentally sending her text before it's finished.

Ellen re-aired the ad on her show Tuesday and apologized to "everybody at Apple--Steve Jobs and Mr. Macintosh."

"It's funny right?," she said of the ad. "I thought it was funny, a bunch of people thought it was funny. You know who didn't think it was funny? The people at Apple didn't think it was so funny. They thought I made it look like it's hard to use and I just want to say I'm sorry if I made the iPhone look like it was hard to use."

She added, "I love my iPad. I love my iPod. I love IHOP, if you have anything to do with that."

Check out Ellen's Apple apology in the clip below.


WATCH: