BUSINESS
07/07/2010 05:12 am ET Updated May 25, 2011

Gatorade's Rebranding: So Confusing It Requires A New Ad To Explain It

If you've recently taken a trip down the beverage aisle in your supermarket, you may have noticed something funky going on with Gatorade. It's not only that there are plenty of bottles of the sports drink on the shelves, but under the auspices of parent company PepsiCo (PEP), the bottles themselves -- labeled merely with the letter "G" -- appear to have fallen victim to a questionable and confusing rebranding effort.

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