BOOKS
07/10/2010 05:12 am ET | Updated May 25, 2011

Why Are Book Covers Different In Different Countries?

Albums are sold across the world inside a universal sleeve, blockbuster films branded in a singular style. But novels, by a convention that nobody in the publishing industry seems fully able to explain, must be re-jacketed from territory to territory. It inspires all kinds of illustrative madness, and makes browsing foreign bookshelves a fascinating -- often bewildering -- experience.

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